Lady Luck | Tattoo & Piercing | Services

Redesign, campaign and POS for Lady Luck Tattoo & Piercing.

A Pulse project developed to clarify the offer, strengthen brand perception, and organize communication around a real business need.

Brand redesign for Lady Luck Tattoo & Piercing.

To stay in the mood, we reproduced the shading using the pointillism technique, widely used in tattoos. This way, we achieved a characteristic lighting effect using only vectors.

We also created the brand's new campaign, with an aesthetic redefinition, involving a photo shoot and concept for digital totems and bathroom stickers in a shopping mall in Rio de Janeiro.

In addition, throughout our partnership, we developed LadyLuck's branding, helping to build the voice, personality, aesthetics and points of contact with the public. So, when the studio opened its new store, with an integrated bar, we worked on creating the entire identity of the POS, from creating artwork, panels and suggestions for paintings for the space, to designing the menu, napkins and coasters. Brochures, printed materials, business cards follow the same line.

The website follows a similar discourse, as does Facebook and other social media, where we also created a visual concept to be adopted.

We produced and directed, together with Overdrive Produtora, the brand's institutional video.

We also created for LadyLuck the art for the stands at TattooWeek 2016 and 2017, the biggest tattoo-related event in Brazil.

Project summary

Brand redesign for Lady Luck Tattoo & Piercing. To stay in the mood, we reproduced the shading using the pointillism technique, widely used in tattoos. This way, we achieved a characteristic lighting effect using only vectors. We also created the brand's new c...

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